Reflections & Perspectives
Welcome to the Reveal Blog, where innovation meets expertise in the realms of UX and market research. Dive into cutting-edge insights, industry trends, and AI-powered methodologies that are reshaping how we gather and interpret qualitative data. Join our community of researchers and thought leaders as we unlock the secrets to actionable insights and transformative decision-making.
Recommendations on coding open-ended responses
Recommendations on coding open-ended responses for a client project. Various companies and tools that could assist with the task, emphasizing the need for a human touch in coding responses for accurac...
Recommendations for Qualitative Research in Canada
Recruiter recommendations for qualitative research in Canada (Toronto and Montreal). ...
Ensuring Privacy with Reveal's AI-Powered Interview Transcription
Discover how Reveal's AI-powered transcription tool ensures data privacy by automatically redacting sensitive personal information (PII). Learn about its features and benefits for qualitative research....
How accurate are Reveal's transcriptions? (TLDR, the best in the Industry)
Discover the key metrics for evaluating transcription quality in qualitative research. Learn how Reveal's model excels in word accuracy and error rates, making it the ideal choice for precise and relia...
Unlocking Insights with Reveal: An Overview of Key Features
Explore the powerful features of Reveal, from automated transcription to multi-language support, designed to streamline qualitative research and unlock actionable insights. Discover how Reveal can tran...
Analyzing the Peloton Bike Experience: Uncovering Consumer Insights with Reveal
Discover how to unlock deep consumer insights with qualitative research. Learn to identify emotions, needs, behaviors, and more to inform your marketing strategies and drive business success....
More Power for Less Cost: Unlocking AI-Powered Research for Everyone
Reveal cuts pricing by 60% while upgrading to faster, smarter AI models. Now access premium features like Quotes Finder for just $12/interview to supercharge qualitative research insights....
Find the Perfect Quotes in Seconds with Reveal's New "Quotes Finder"
Discover how Quotes Finder, the latest innovation in Reveal, streamlines qualitative research by revolutionizing the process of discovering and leveraging verbatim quotes from interviews. ...
Unveiling the Speed of Reveal: Accelerating Insights in Qualitative Research
In the fast-paced world of market research, Reveal emerges as a game-changer, showcasing its ability to synthesize 14 interviews in a mere 34 seconds. Beyond its impressive speed, Reveal delivers quali...
LLMs do not understand meaning, but they understand language
There is a lot of discussion about the appropriate use of AI in the user and market research fields. While AI is a broader field, a lot of the interest and curiosity is around large-language models (LL...
How to Share Data with Artificial Intelligence Securely and Privately
To securely share data with AI, prioritize security and privacy. Choose trusted platforms, anonymize data, use secure transfer protocols like HTTPS, and review data usage policies....
Business Value of UX Research
UX research enhances user experience and boosts conversion rates, saving costs and providing a competitive edge through data-driven decision-making, driving long-term success....
How does AI help UX research?
AI transforms UX research by analyzing data, collecting feedback, testing efficiently, personalizing experiences, and analyzing emotions. Embracing AI enables researchers to create user-centric designs...