Reveal Blog

Reflections & Perspectives

Welcome to the Reveal Blog, where innovation meets expertise in the realms of UX and market research. Dive into cutting-edge insights, industry trends, and AI-powered methodologies that are reshaping how we gather and interpret qualitative data. Join our community of researchers and thought leaders as we unlock the secrets to actionable insights and transformative decision-making.

Synthesizing the VP Debate: How Reveal Delivered Accurate and Insightful Analysis

Discover how Reveal accurately synthesizes a Vice Presidential debate, using a political researcher persona and Aristotle's Three-Part Persuasion Formula to provide clear, relevant, and insightful anal...

Empowering Researchers: New Features for Enhanced Control in Qualitative Analysis

Discover Reveal's new features that empower researchers by allowing the specification of personas and analysis frameworks. Gain greater control over qualitative synthesis for more relevant and scientif...

A Revolutionary Way to Visualize Research Insights

Discover Reveal's new Hierarchical Topic Maps feature, designed to simplify and accelerate your qualitative research analysis. Visualize key themes and subtopics with an intuitive, interactive map and ...

AI vs. Human Intuition, Trend Forecasting in Market Research

Explore the evolving role of AI and human intuition in market research trend forecasting. Discover how combining AI's data analysis with human insight can lead to more accurate and actionable predictio...

Bias in AI Market Research Tools: Identifying and Mitigating Skewed Results

Explore the critical issue of bias in AI market research tools. Learn to identify skewed results, implement mitigation strategies, and ensure fair, accurate insights for your business....

Free Template for AI-Assisted Research Consent Agreement

Download a free AI-assisted research consent agreement template designed to protect participant privacy and ensure ethical AI use in user studies. Easily customizable for various research needs....

Reveal Now Supports Synthesis Output in German, French, and Spanish

Discover Reveal's new multi-language synthesis feature, now supporting German, French, and Spanish outputs. Enhance your qualitative research by delivering insights in the language of your choice, broa...

Our presentation at Insights Career Network (ICN)

Presentation about how do the LLMs work & What are they good at? Includes walkthrough of AI concepts in easy to understand format and examples....

Recommendations on coding open-ended responses

Recommendations on coding open-ended responses for a client project. Various companies and tools that could assist with the task, emphasizing the need for a human touch in coding responses for accurac...

Recommendations for Qualitative Research in Canada

Recruiter recommendations for qualitative research in Canada (Toronto and Montreal). ...

Our presentation at QRCA AI days

Presentation on demystifying AI and LLMs for the market research community....

Ensuring Privacy with Reveal's AI-Powered Interview Transcription

Discover how Reveal's AI-powered transcription tool ensures data privacy by automatically redacting sensitive personal information (PII). Learn about its features and benefits for qualitative research....

How accurate are Reveal's transcriptions? (TLDR, the best in the Industry)

Discover the key metrics for evaluating transcription quality in qualitative research. Learn how Reveal's model excels in word accuracy and error rates, making it the ideal choice for precise and relia...

Unlocking Insights with Reveal: An Overview of Key Features

Explore the powerful features of Reveal, from automated transcription to multi-language support, designed to streamline qualitative research and unlock actionable insights. Discover how Reveal can tran...

Analyzing the Peloton Bike Experience: Uncovering Consumer Insights with Reveal

Discover how to unlock deep consumer insights with qualitative research. Learn to identify emotions, needs, behaviors, and more to inform your marketing strategies and drive business success....

More Power for Less Cost: Unlocking AI-Powered Research for Everyone

Reveal cuts pricing by 60% while upgrading to faster, smarter AI models. Now access premium features like Quotes Finder for just $12/interview to supercharge qualitative research insights....

Find the Perfect Quotes in Seconds with Reveal's New "Quotes Finder"

Discover how Quotes Finder, the latest innovation in Reveal, streamlines qualitative research by revolutionizing the process of discovering and leveraging verbatim quotes from interviews. ...

Unveiling the Speed of Reveal: Accelerating Insights in Qualitative Research

In the fast-paced world of market research, Reveal emerges as a game-changer, showcasing its ability to synthesize 14 interviews in a mere 34 seconds. Beyond its impressive speed, Reveal delivers quali...

LLMs do not understand meaning, but they understand language

There is a lot of discussion about the appropriate use of AI in the user and market research fields. While AI is a broader field, a lot of the interest and curiosity is around large-language models (LL...

How to Share Data with Artificial Intelligence Securely and Privately

To securely share data with AI, prioritize security and privacy. Choose trusted platforms, anonymize data, use secure transfer protocols like HTTPS, and review data usage policies....

Business Value of UX Research

UX research enhances user experience and boosts conversion rates, saving costs and providing a competitive edge through data-driven decision-making, driving long-term success....

How does AI help UX research?

AI transforms UX research by analyzing data, collecting feedback, testing efficiently, personalizing experiences, and analyzing emotions. Embracing AI enables researchers to create user-centric designs...