Reflections & Perspectives
Welcome to the Reveal Blog, where innovation meets expertise in the realms of UX and market research. Dive into cutting-edge insights, industry trends, and AI-powered methodologies that are reshaping how we gather and interpret qualitative data. Join our community of researchers and thought leaders as we unlock the secrets to actionable insights and transformative decision-making.
Training: Google Sheets + OpenAI API To Automate Research Workflows
We are hosting a free training on how to automate your workflows using google sheets and openAI API....
The Transformative Arc of AI in Qualitative Research
Discover how AI is revolutionizing qualitative research by enhancing data analysis, speeding up processes, and offering deeper insights. Learn about the future of AI in research, ethical considerations...
Personas: Striking the Right Balance
Master persona development by balancing quantity and quality. Discover strategies to create impactful personas that align with business goals and leverage AI insights....
Mastering the Art of UX Research: Insights and Best Practices
Elevate your UX research with essential insights and best practices. Master neutrality, embrace silence, and foster collaboration for genuine user insights....
Adapting in the Changing Landscape of UX Research
Navigate the evolving UX research landscape with innovative strategies, skill diversification, and practical insights to stay relevant and impactful....
Mastering Market Research: Strategies for Efficient Information Consumption
Unlock market research mastery with strategies for efficient info consumption. Streamline workflows, leverage tech, and enhance skills for actionable insights....
Online Communities vs. Focus Groups in Market Research
Explore the strengths and limitations of online communities vs. focus groups in market research. Discover when to use each or combine them for optimal insights....
Reputable Physician Panels for Market Research
Discover expert tips and trusted providers for sourcing reputable physician panels in market research. Navigate challenges with insights from industry leaders....
Addressing Payment Issues in the MR Industry
Unite MR professionals to tackle payment disputes with community action, and transparency. Foster accountability and a fairer industry landscape....
Charging for No-Shows: A Common Dilemma in Market Research
Explore the debate on charging for no-shows in market research. Discover strategies for fair compensation, clear contracts, and client communication....
Our Presentation with the ICN Community
Presentation on demystifying AI and LLMs for the market research community....
Synthesizing the VP Debate: How Reveal Delivered Accurate and Insightful Analysis
Discover how Reveal accurately synthesizes a Vice Presidential debate, using a political researcher persona and Aristotle's Three-Part Persuasion Formula to provide clear, relevant, and insightful anal...
Empowering Researchers: New Features for Enhanced Control in Qualitative Analysis
Discover Reveal's new features that empower researchers by allowing the specification of personas and analysis frameworks. Gain greater control over qualitative synthesis for more relevant and scientif...
A Revolutionary Way to Visualize Research Insights
Discover Reveal's new Hierarchical Topic Maps feature, designed to simplify and accelerate your qualitative research analysis. Visualize key themes and subtopics with an intuitive, interactive map and ...
AI vs. Human Intuition, Trend Forecasting in Market Research
Explore the evolving role of AI and human intuition in market research trend forecasting. Discover how combining AI's data analysis with human insight can lead to more accurate and actionable predictio...
Bias in AI Market Research Tools: Identifying and Mitigating Skewed Results
Explore the critical issue of bias in AI market research tools. Learn to identify skewed results, implement mitigation strategies, and ensure fair, accurate insights for your business....
Free Template for AI-Assisted Research Consent Agreement
Download a free AI-assisted research consent agreement template designed to protect participant privacy and ensure ethical AI use in user studies. Easily customizable for various research needs....
Reveal Now Supports Synthesis Output in German, French, and Spanish
Discover Reveal's new multi-language synthesis feature, now supporting German, French, and Spanish outputs. Enhance your qualitative research by delivering insights in the language of your choice, broa...
Our presentation at Insights Career Network (ICN)
Presentation about how do the LLMs work & What are they good at? Includes walkthrough of AI concepts in easy to understand format and examples....
Recommendations on coding open-ended responses
Recommendations on coding open-ended responses for a client project. Various companies and tools that could assist with the task, emphasizing the need for a human touch in coding responses for accurac...
Recommendations for Qualitative Research in Canada
Recruiter recommendations for qualitative research in Canada (Toronto and Montreal). ...
Our presentation at QRCA AI days
Presentation on demystifying AI and LLMs for the market research community....
Ensuring Privacy with Reveal's AI-Powered Interview Transcription
Discover how Reveal's AI-powered transcription tool ensures data privacy by automatically redacting sensitive personal information (PII). Learn about its features and benefits for qualitative research....
How accurate are Reveal's transcriptions? (TLDR, the best in the Industry)
Discover the key metrics for evaluating transcription quality in qualitative research. Learn how Reveal's model excels in word accuracy and error rates, making it the ideal choice for precise and relia...
Unlocking Insights with Reveal: An Overview of Key Features
Explore the powerful features of Reveal, from automated transcription to multi-language support, designed to streamline qualitative research and unlock actionable insights. Discover how Reveal can tran...
Analyzing the Peloton Bike Experience: Uncovering Consumer Insights with Reveal
Discover how to unlock deep consumer insights with qualitative research. Learn to identify emotions, needs, behaviors, and more to inform your marketing strategies and drive business success....
More Power for Less Cost: Unlocking AI-Powered Research for Everyone
Reveal cuts pricing by 60% while upgrading to faster, smarter AI models. Now access premium features like Quotes Finder for just $12/interview to supercharge qualitative research insights....
Find the Perfect Quotes in Seconds with Reveal's New "Quotes Finder"
Discover how Quotes Finder, the latest innovation in Reveal, streamlines qualitative research by revolutionizing the process of discovering and leveraging verbatim quotes from interviews. ...
Unveiling the Speed of Reveal: Accelerating Insights in Qualitative Research
In the fast-paced world of market research, Reveal emerges as a game-changer, showcasing its ability to synthesize 14 interviews in a mere 34 seconds. Beyond its impressive speed, Reveal delivers quali...
LLMs do not understand meaning, but they understand language
There is a lot of discussion about the appropriate use of AI in the user and market research fields. While AI is a broader field, a lot of the interest and curiosity is around large-language models (LL...
How to Share Data with Artificial Intelligence Securely and Privately
To securely share data with AI, prioritize security and privacy. Choose trusted platforms, anonymize data, use secure transfer protocols like HTTPS, and review data usage policies....
Business Value of UX Research
UX research enhances user experience and boosts conversion rates, saving costs and providing a competitive edge through data-driven decision-making, driving long-term success....
How does AI help UX research?
AI transforms UX research by analyzing data, collecting feedback, testing efficiently, personalizing experiences, and analyzing emotions. Embracing AI enables researchers to create user-centric designs...