1
Provide study context
Share your research goals and discussion guide, so DoReveal understands intent before it sees a single transcript.
Dovetail Alternative
Built for researchers who'd rather analyze than administrate.
Most teams leave Dovetail because the bill keeps growing, the tagging never stops, and the tool stopped feeling like it was built for the work. DoReveal provides a different experience.
Tell us about your research
We'll show you how DoReveal fits your workflow.
Trusted by leading research teams across pharmaceuticals, technology, academia, and consulting.
"
I spent 30 years doing research - building the first UX team at The World Bank, leading strategic research inside a Fortune 50 healthcare company. In every one of those years, the same thing happened: the best part of the work, sitting with what people actually said, got crowded out by the worst part, tagging it all by hand so someone else could read a report.
I didn't start DoReveal to make research faster for its own sake. I started it so researchers could spend their time on the thinking, not the admin - and so a growing team never has to choose between good research and an affordable tool.
Alok Jain
CEO & Chief Researcher, DoReveal
How research actually moves through DoReveal?
2
Upload Interviews
Interviews, focus groups, survey text - one file or a hundred.
3
Chat with your data
Ask follow-up questions directly - compare cohorts, trace a claim back to its source, test a hunch.
4
Apply frameworks
Jobs-to-Be-Done, grounded theory, emotional laddering, journey maps, thematic analysis - built in, not bolted on.
5
Find quotes/create clips
Every quote in every report links straight back to the moment it came from.
What is DoReveal
Everything between recording and reporting, made easier.
From the moment you upload your first interview to the moment your stakeholder reads the insight, DoReveal supports every step of your qualitative research workflow.
Flexible import
Recordings, transcripts, and live sessions in one workspace
Bring your existing qualitative research into DoReveal. Analyze IDIs, dyads, triads, focus groups, diary studies, and community research from a single workspace.
Import recordings, transcripts, and live sessions captured by the Meeting Bot, or bring in studies from platforms like Recollective, Qualzy, Field Notes, and Incling.
Global coverage
Coverage across 100+ supported transcription languages
✓
Mixed languages like Hinglish and Spanglish
✓
In-person focus group recordings
✓
More accurate than OpenAI and Google
DoReveal delivers transcription accuracy that surpasses leading providers, including OpenAI, Amazon, and Google.
Supports interviews and transcripts in 100+ languages, making it easy to analyze global research at scale. Protect participant privacy with automatic redaction of sensitive information.
Study-aware AI
Analysis grounded in your objectives, guides, and background materials
Before analysis begins, AI learns your study objectives from research materials like discussion guides, proposals, and background documents, giving every analysis the right context.
It also understands conversations as they unfold—not just individual responses—capturing speaker intent and dialogue flow to deliver more accurate, nuanced analysis.
Framework-ready analysis
Smart grids, themes, cohorts, and chat in one workflow
Analyze research from multiple angles with Smart Grids, thematic clustering, and agentic AI chat. Structure findings across participants and cohorts, surface patterns and contradictions, and explore your data interactively.
Apply proven frameworks such as Jobs-to-be-Done, emotional laddering, journey mapping, and persona development to bring greater rigor to every study—while researchers remain in control of the analysis and conclusions.
Evidence-backed outputs
Reports, clips, and canvases linked back to source data
Create executive-ready reports, stakeholder-specific summaries, collaborative canvases, and multimedia highlights from a single research workspace.
With every insight linked back to your research data, DoReveal helps teams move from analysis to communication quickly, consistently, and with confidence.
See qualitative data analysis software in action
A personal walkthrough from our founder - from raw interview to cited report.
75%
faster than traditional qual analysis — without sacrificing depth or rigour
65+
native frameworks — JTBD, grounded theory & more
100+
languages supported, go global with your research
$0
seat tax, add unlimited users are no extra cost
Zero Hallucinations
•
GDPR Compliant
What Dovetail costs you?
For a team running 250 interviews a year, here's how the two actually compare.
Dovetail
$21,600/year
Business plan, team-wide access - flat, regardless of volume.
VS
DoReveal
~$1,250/year
Same 250 interviews - pay per interview, nothing extra.
You save roughly $20,350 a year - over 94% less.
The story we hear most
You didn't sign up to be a tagging machine.
It's 9pm and you're re-tagging forty interviews because Dovetail's taxonomy broke somewhere around interview seventeen. Nobody outside the research team will ever see this part. They'll just see the deck.
Then renewal season arrives, and the quote is $21,000 - not because your research got bigger, but because two more people joined the team and the seats add up. You didn't budget for that. Nobody did.
None of this is a reflection of your research. It's the tool asking you to do its job before you can do yours.
DoReveal starts from a different question: what if the software already knew what a Jobs-to-Be-Done interview looks like? What if it could hold the moderator's intent and the participant's emotion at the same time, the way you do?
DoReveal vs. Dovetail
| What matters | DoReveal | Dovetail |
|---|---|---|
| Pricing model | Pay per interview | Per-seat, annual |
| Pricing | $499 / 100 interviews | $21,600/yr for team-wide access |
| Quality of transcript | Built for nuance across 100+ languages, including Hindi and other Asian languages | Quality drops for non-English interviews |
| Quality of analysis | Depth-first, framework-driven | Can miss nuance and depth |
| Transparency | Every feature included, one price | Core features gated behind premium plans |
| Analysis approach | Thematic analysis plus JTBD, grounded theory, emotional laddering and more | Thematic analysis via black-box LLM only |
| Quote-to-source traceability | Every quote linked | Limited |
Dovetail pricing reference retained from the prototype copy; verify before launch if pricing claims need legal review.
Everything switching from Dovetail to DoReveal gets you
Jobs-to-Be-Done, grounded theory, emotional laddering, journey mapping, and thematic analysis - built in, ready for you to apply, not configured by hand.
Interview in the language your participants speak. Report in the language your stakeholders read.
Find the exact moment behind an insight and turn it into a shareable audio or video clip in one click.
Intuitive from the first upload - no manual setup, no learning curve, no configuration before you can start analyzing.
DoReveal surfaces patterns and evidence. You decide what they mean - the ability to drive the analysis stays with you, not the tool.
DoReveal Return-on-investment (ROI)
Same model we use for every DoReveal ROI case study.
Estimated annual savings
$39,375
Hours reclaimed
562
Based on productivity gains reported by our customers.
Loved by
freelancers, research agencies,
in-house teams, and academics
Data privacy
Full details at trust.doreveal.com →
Your data stays yours. Always.
No model training on your data
Your transcripts, recordings, and insights are never used to train AI models. Zero. None. We mean it.
GDPR compliant by design
Built with privacy at the core. Fully compliant with GDPR and applicable data protection laws.
Data residency options
Choose where your data lives — US, EU, or Canada. You decide what's right for your organisation and clients.
Enterprise-grade security
End-to-end encryption, role-based access controls, and audit logs. Built for regulated industries.
Qual research tips
One email a month on frameworks, synthesis, and what's changing in AI-assisted research.
Ready to spend more time on the research, less on the admin?
Analyze 3 interviews free - no credit card needed
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