Most teams leave Dovetail because the bill keeps growing, the tagging never stops, and the tool stopped feeling like it was built for the work. DoReveal provides a different experience.
We'll show you how DoReveal fits your workflow.
I spent 30 years doing research - building the first UX team at The World Bank, leading strategic research inside a Fortune 50 healthcare company. In every one of those years, the same thing happened: the best part of the work, sitting with what people actually said, got crowded out by the worst part, tagging it all by hand so someone else could read a report.
I didn't start DoReveal to make research faster for its own sake. I started it so researchers could spend their time on the thinking, not the admin - and so a growing team never has to choose between good research and an affordable tool.
Alok Jain
CEO & Chief Researcher, DoReveal
From the moment you upload your first interview to the moment your stakeholder reads the insight, DoReveal supports every step of your qualitative research workflow.
For a team running 250 interviews a year, here's how the two actually compare.
Business plan, team-wide access - flat, regardless of volume.
Same 250 interviews - pay per interview, nothing extra.
You save roughly $20,350 a year - over 94% less.
It's 9pm and you're re-tagging forty interviews because Dovetail's taxonomy broke somewhere around interview seventeen. Nobody outside the research team will ever see this part. They'll just see the deck.
Then renewal season arrives, and the quote is $21,000 - not because your research got bigger, but because two more people joined the team and the seats add up. You didn't budget for that. Nobody did.
None of this is a reflection of your research. It's the tool asking you to do its job before you can do yours.
DoReveal starts from a different question: what if the software already knew what a Jobs-to-Be-Done interview looks like? What if it could hold the moderator's intent and the participant's emotion at the same time, the way you do?
Not upload, analyze, report. That's what everyone else does.
Share your research goals and discussion guide, so DoReveal understands intent before it sees a single transcript.
Interviews, focus groups, survey text - one file or two hundred.
Jobs-to-Be-Done, grounded theory, emotional laddering, journey maps, thematic analysis - built in, not bolted on.
Ask follow-up questions directly - compare cohorts, trace a claim back to its source, test a hunch.
Every quote in every report links straight back to the moment it came from.
| What matters | DoReveal | Dovetail |
|---|---|---|
| Pricing model | Pay per interview | Per-seat, annual |
| Pricing | $499 / 100 interviews | $21,600/yr for team-wide access |
| Quality of transcript | Built for nuance across 100+ languages, including Hindi and other Asian languages | Quality drops for non-English interviews |
| Quality of analysis | Depth-first, framework-driven | Can miss nuance and depth |
| Transparency | Every feature included, one price | Core features gated behind premium plans |
| Analysis approach | Thematic analysis plus JTBD, grounded theory, emotional laddering and more | Thematic analysis via black-box LLM only |
| Quote-to-source traceability | Every quote linked | Limited |
Dovetail pricing reference retained from the prototype copy; verify before launch if pricing claims need legal review.
Your team can grow without your bill growing faster than your budget.
JTBD, laddering, journey maps - no manual setup, no learning curve.
Stakeholders can click through to the exact moment behind every claim.
Jobs-to-Be-Done, grounded theory, emotional laddering, journey mapping, and thematic analysis - built in, ready for you to apply, not configured by hand.
Interview in the language your participants speak. Report in the language your stakeholders read.
Find the exact moment behind an insight and turn it into a shareable audio or video clip in one click.
Intuitive from the first upload - no manual setup, no learning curve, no configuration before you can start analyzing.
DoReveal surfaces patterns and evidence. You decide what they mean - the ability to drive the analysis stays with you, not the tool.
Same model we use for every DoReveal ROI case study.
How a boutique US market research agency cut analysis time by 75% without changing headcount. Full case study placeholder - link live shortly.
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