0%
less data processing time per project
Customer Case Study - Market Research Agency
Same team. 4x faster.
Zero late nights.
A boutique US market research team was spending weeks organizing transcripts by hand before analysis could even begin. With DoReveal handling the heavy lifting on data processing, they moved from organizing data to shaping client strategy - without adding a single hire.
Under 1 week
analysis phase, down from 2-3 weeks
Zero
researchers added to absorb the gain
0+
interviews analyzed with DoReveal
At a glance
A small team, bigger analysis capacity.
The engagement centered on cross-interview synthesis for a boutique research team serving multiple complex categories.
Who
Boutique US market research team
Serves
Insurance - finserv - CPG - QSR
Use case
Cross-interview qual analysis
Scale
Dozens of interviews / month
The Challenge
Hundreds of pages of transcripts, coded by hand
High-touch, customized deliverables built the team's reputation - never generic quote dumps. The cost: printed transcripts across tables, sticky notes and highlighter codes, themes laddered across 20+ interviews by hand.
Data processing ate 2-3 weeks before analysis could even begin - late nights every Q2-Q3 peak. Other AI tools summarized one interview at a time; none could synthesize themes across a full study.
"
We were going through transcripts, reading everything, trying to pull all the relevant quotes - and it just took so much time.Senior Account Executive - Boutique MRX Team
The Shift
Same headcount, higher-value work
DoReveal took the organizing layer off their plate. The team stayed exactly the same size - and put those hours into the strategic work their clients pay for.
Before
- Printing and color-coding transcripts
- Pulling quotes across 20+ interviews
- Laddering themes by hand
- Late nights every busy season
After
- Deeper subgroup comparisons
- Reviewing and validating findings
- Shaping the client narrative
- Peak season without the crunch
"Our people are freed up to work on the same projects, with the same data, but at a much more strategic level. Before, we spent all our time just getting the data in there. Now that time goes into making it client-centered."
Beyond the numbers
The job wasn't just faster analysis
Time saved is easy to put a number on. It isn't the biggest thing that changed. Three things came off the team's plate that don't show up on a stopwatch.
Mental load
No more holding 100 pages in your head
Synthesizing a study used to mean reading everything and carrying every quote in memory until a theme surfaced. DoReveal takes that cognitive load on directly, so the team can think instead of just track.
"Reveal is already doing that, so I don't have to."
Senior Account Executive
Emotional load
Confidence instead of second-guessing
The team stopped wondering if they'd missed something on page 74 of a transcript. Every insight traces back to its source, so they can stand behind a finding without re-reading the whole study to check it.
"This is too good to be true - we couldn't believe it was this accurate."
Senior Account Executive
Social load
Known for the story, not just the turnaround
Being a boutique means competing with firms that have more hands on deck. Freed from data processing, the team puts that time into the client-facing story - the part clients actually remember.
"That fits - let me put together a compelling story for my client."
Senior Account Executive
How they use DoReveal
Chat with your data
Ask for sentiment on any topic and get quotes assembled from across every interview. "It's like ChatGPT, except with my data set... minimal to no hallucinations."
Top-line reports as validation
The team drafts its own findings, then compares against DoReveal's report - confirming the big calls and catching second-tier insights they missed.
Observation Grids
Similarities and differences across respondent subgroups, cut by question or theme - the team favorite for comparative analysis.
Data processing per project
The organizing phase shrank first.
The team still reviewed and shaped the work. DoReveal compressed the manual transcript wrangling before that work began.
Before DoReveal2-3 weeks
With DoReveal< 1 week
↓75%
less time on data processing
What would this save your team?
Run the numbers on your own workload
This team has analyzed 250+ interviews on DoReveal, spending roughly 3 hours of analysis per hour of interview before the switch. Adjust the sliders to your team's reality.
Adjust the workload.
75% model
Estimate based on the 75% data-processing time reduction reported by this customer.
Estimated annual savings
$39,375
563 researcher hours redirected to strategy
Start free analysis →
Your results depend on study design and data volume.
"
We will always use DoReveal when we're working on qualitative analysis. It keeps elevating our thinking, our output, and our time savings.Senior Account Executive - Boutique MRX Team
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