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Quote Finder for Qualitative Research: The Right Verbatim for Every Finding

Quotes Finder in DoReveal finds verbatim quotes on any topic across every interview in seconds, links each to its source, and downloads them in one click.

By Alok Jain · Founder and CEO
In this article

Key takeaways

  • Quotes Finder is a feature of DoReveal, the AI qualitative analysis platform.
  • Type a topic and get word-for-word verbatim quotes from every interview and focus group in the study in seconds.
  • Every quote shows who said it and links to the exact transcript moment and recording.
  • Download verbatim quotes in one click, or turn them into video clips, including from translated text.
  • Good quote selection is representative, verbatim, attributed, in context, linked to source and balanced.

Quotes Finder is a feature of DoReveal, the AI qualitative analysis platform. Type a topic, theme or question, and Quotes Finder returns word-for-word verbatim quotes from every interview and focus group in your study in seconds. Each quote shows who said it and links to the exact transcript moment and recording, and you can download the verbatims in one click to drop straight into your report or deck.

Verbatim quotes are what make qualitative findings believable. They give stakeholders evidence, not just interpretation, and they build empathy in a way a summary cannot. Finding the right ones has always been the slow part: reading and re-reading transcripts, copying lines into a document, and hoping you did not miss a better quote in interview 14.

What platforms offer automated quote selection to illustrate each research finding?

Several AI research tools now attach quotes to findings. What separates them is whether you can trust and reuse those quotes. When you compare platforms, check four things:

  • Verbatim, not paraphrased: the tool returns the participant's exact words.

  • Linked to source: every quote links to the transcript moment and the recording.

  • Attributed: the tool knows which participant said it and never credits the moderator.

  • Exportable: quotes download in a usable format for reports, with no copy-pasting.

DoReveal covers all four. Every finding in a DoReveal report is backed by quotes linked to their source, and Quotes Finder lets you pull verbatims for any topic on demand, not only for the themes the AI chose. Zero hallucinations: every quote links back to the transcript moment and recording it came from.

DoReveal Quotes Finder workflow: type a topic, get verbatim quotes, check the source, download in one click, create clips

How does Quotes Finder work in DoReveal?

1. Type a topic

Enter a theme, product name, feature or question, such as "onboarding", "price increase" or "why did you switch?". Quotes Finder searches by meaning, so participants who described the same idea in different words are included.

2. Get verbatims from the whole study

Quotes Finder searches every transcript in the study, not a sample. You see each quote word for word, with the participant who said it.

3. Check the source in one click

Click any quote to jump to the moment in the transcript and recording. You can read what came before and after, so the quote keeps its original meaning.

4. Download verbatims in one click

Select the quotes you want and download them in one click, ready to paste into a report, deck or client document. Search results, excerpts and transcripts can also be exported as spreadsheets.

5. Turn quotes into clips

Create a video clip from any quote, including quotes from translated text, and combine clips into showreels and stories for stakeholders who would rather watch than read.

Find the right verbatim for every finding in seconds. Try Quotes Finder on three of your own interviews, no credit card needed.

What good quote selection looks like?

A fast tool only helps if the quotes it returns are the right ones. Use this checklist whether you select quotes by hand or with AI.

Checklist for good quote selection in qualitative research: representative, verbatim, attributed, in context, linked to source, balanced

1. Representative

The quote reflects a pattern across participants, not one memorable outlier. If only one person said it, say so.

2. Verbatim

Use the participant's exact words. Light trimming is fine if you mark it, but never merge two speakers or rewrite a line to sound sharper.

3. Attributed

Know which participant said it, and make sure it was not the moderator restating a point.

4. In context

"I suppose it works fine" means something different after eight minutes of complaints than it does at the start of a session. Read the lines around a quote before you use it.

5. Linked to source

Anyone reviewing the finding should be able to jump to the transcript moment and recording. This is what lets a client trust the deck.

6. Balanced

Include voices that contradict the main finding. A report that only shows agreeing quotes reads as selective. Our guide to bias in AI market research tools covers how selection skews results.

How to export quotes into reports?

  • For a slide deck: download the verbatims for each finding in one click and place one or two strong quotes per slide, with the participant label.

  • For a written report: state the finding, add one short quote that shows it, then explain what the quote tells the reader.

  • For stakeholders who will not read: turn the strongest quotes into video clips or a short showreel.

  • For an evidence appendix: export search results or excerpts as a spreadsheet so reviewers can see every supporting quote.

Judith Kuj, Co-Founder of Wise Market Insights, put it simply: "I never trusted any tool before. Accurate. Not just fast."

Quotes Finder vs finding quotes by hand

Finding quotes by hand

DoReveal Quotes Finder

Time per topic

Hours of re-reading transcripts

Seconds

Coverage

Easy to miss quotes in long interviews

Every transcript in the study

Consistency across researchers

Depends on who reads which transcript

Same search, same results

Source check

Search the transcript manually

One click to the transcript moment and recording

Getting quotes into a report

Copy and paste line by line

Download verbatims in one click

Video evidence

Edit clips in a separate tool

Clips from quotes, including translated text

What do researchers find when they use DoReveal?

One-click quote downloads and the clip maker are favourites with our customers. One boutique US research agency cut data processing time by 75% across 250+ interviews, and Wise Market Insights cut report turnaround from three weeks to about one week.

Quotes Finder sits inside a full analysis workflow: 65+ native frameworks, including JTBD, emotional laddering, journey maps, grounded theory and persona development, Analysis Grids across participants, and reports where every finding is backed by source-linked quotes. See how it fits together on our qualitative data analysis software page, and read how storytelling and translation turn insights into action.

Stop hunting through transcripts for the right line. Upload three interviews and download your first verbatims in one click.

Quotes Finder FAQ

What is Quotes Finder?

Quotes Finder is a feature of DoReveal, the AI qualitative analysis platform. It finds verbatim quotes on any topic across every interview and focus group in a study, links each one to its source, and lets you download them in one click.

Can I download verbatim quotes from DoReveal?

Yes. Select the quotes you want and download them in one click. Transcripts, excerpts, search results, codebooks and analysis grids can also be exported as spreadsheets.

How fast is Quotes Finder?

Results appear in seconds, across the whole study, so you can check several topics while you build a report.

Are the quotes exact or paraphrased?

They are verbatim. Every quote links back to the transcript moment and recording it came from, so you can check it before it goes into a deliverable.

Does Quotes Finder work with translated interviews?

Yes. DoReveal supports mixed-language interviews, including Hindi, Hinglish and Tanglish, and you can create video clips from translated text.

Can I make video clips from quotes?

Yes. Create a clip from any quote and combine clips into showreels and stories for stakeholders.

How much does Quotes Finder cost?

Quotes Finder is included in every DoReveal study at no extra cost. DoReveal costs $7 per IDI, and bulk buying lowers it to $4.99 per interview when you buy 100 interviews ($499 in total), with unlimited users.

Turn interviews into clear insights.

See how DoReveal brings your themes, evidence, and next steps together.

About the author

Alok Jain

Alok Jain

Founder and CEO

Alok has 30 years of experience in research and 10 years applying AI. He's passionate about using technology to amplify - not replace - the craft of human-centered inquiry. Before starting DoReveal, Alok led research, strategy, and design initiatives at organizations like The World Bank, Carfax, Capital One, and Centene.

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