3 weeks
previous report turnaround
Customer Case Study — Wise Market Insights
From three weeks to one.
Expertise in every insight.
For Wise Market Insights, understanding people means understanding their language, culture, and context. Co-founder Judith Kuj uses DoReveal to accelerate qualitative analysis and reporting, completing an average project's report in about one week instead of three. Her interpretation, cultural knowledge, and writing shape the final report.
About 1 week
report turnaround with DoReveal
25+ years
of research experience behind Judith's work
Turnaround figures reflect Judith's account of an average project; timing varies by project.
At a glance
Cultural understanding, built on experience.
Wise Market Insights specializes in Hispanic and Latin American market research. Judith brings more than 25 years of experience and a background in psychology and communication to her qualitative work.
Company
Wise Market Insights
Researcher
Judith Kuj, Co-founder
Specialty
Hispanic and Latin American market research
Use case
Qualitative analysis and client reporting
Customer testimonial
Hear from Judith
“Before, I would take three weeks to do a report. Now I can do it in one week. And that's a lot for me. And that's a lot for my client.”
The Challenge
Every conversation added more manual work
Judith's research career has taken her across Latin America and into the US market. She loves listening to people and uncovering what drives their thinking. The work after those conversations was harder to keep moving.
She recalls studies involving as many as 33 focus groups, with eight participants per group. The team would organize transcripts and participant responses in Excel, building the material for analysis by hand.
At the same time, client expectations were changing. A three-week reporting window was becoming a one-week deadline. Judith needed a way to meet that pace while continuing to deliver thoughtful research.
"
You put the transcripts and you put the things that people said. So it took forever to do that. Honestly, it took forever.Judith Kuj, Co-founder, Wise Market Insights
The Shift
A familiar workflow, completed faster
DoReveal came through a recommendation with a straightforward explanation: it did the work Judith already performed manually, faster. She found the platform clear and easy to use, and its handling of Spanish helped build her confidence.
Before
- Organizing transcripts and responses in Excel by hand
- Manually assembling the material for analysis
- Spending about three weeks on a report
- Facing growing pressure for faster delivery
After
- Using DoReveal as a starting point for analysis and reporting
- Retrieving relevant quotes and downloading video clips
- Completing an average project's report in about one week
- Applying her own interpretation and refining the final wording
"You can work faster, you can analyze faster, and you can give results to the client faster."
Beyond speed
Cultural knowledge in the final report
Originally from Argentina, with experience living in Colombia and working across Latin America, Judith knows how expressions and word choices change from country to country. That knowledge shapes how she interprets findings and communicates them to clients.
Working in Spanish
Spanish output she can trust
Judith had struggled to find tools that handled Spanish well. She values DoReveal's precise, well-written Spanish output as a starting point for client reports, which she then refines for the language and expressions of each market.
"It's very precise. It writes very well."
Confidence in findings
Accuracy she values
Judith says some AI tools tend toward overly positive conclusions. She values DoReveal's handling of what participants actually expressed and considers its output accurate.
"DoReveal is accurate. And that's something very important."
Human support
A person behind the platform
Responsive support helped Judith feel comfortable adopting the tool and asking questions as she used it. Knowing she could reach a person was an important part of that trust.
"Yes, it's an AI tool. Yes, we know that. But there's always somebody, a person, a human person there behind."
How Judith uses DoReveal
A starting point for analysis and reporting
Judith uses DoReveal to work through research material more efficiently, then develops the findings and client report with her own interpretation and writing.
Spanish she can work with
Judith values the precision of the Spanish output. She then refines the language for the audience, drawing on her knowledge of how Spanish differs across countries.
Quotes and clips for presentations
She can find supporting quotes and download short video clips to bring participants' voices into client presentations. She continues to build and shape the presentation herself.
Report turnaround
From three weeks to about one
Judith can analyze faster and deliver reports sooner, while continuing to shape the findings, refine the language, and build the presentation.
Before DoReveal3 weeks
With DoRevealAbout 1 week
3 → 1
weeks to complete an average project's report
Based on Judith's account of an average project. Timing varies by project.
Fits the way they work
A pricing model for a small research business
For Wise Market Insights, the ability to pay for individual projects is part of the value. Judith highlighted project-by-project payment as an important fit for a small company that cannot commit to an annual plan. That flexibility makes DoReveal practical alongside the changing demands of project-based research.
See pricing →"
For us as a small company, it's very good that we can pay every project individually.Judith Kuj, Co-founder, Wise Market Insights
"
Just try it and look for yourself. I'm really confident with the tool. It helps me a lot.Judith Kuj, Co-founder, Wise Market Insights
See what DoReveal finds in your research
Upload 3 interviews free. Explore themes, quotes, and a top-line report, then bring your expertise to the findings.
Analyze 3 interviews freeBased on a customer conversation with Judith Kuj, Co-founder of Wise Market Insights. Quotes have been lightly edited for readability. Turnaround figures reflect her account of an average project; timing varies by project.
Analyze 3 interviews free - no credit card needed
Start free →