DoReveal organizes interview responses into analysis grids—bringing together what participants said about each topic so researchers can compare perspectives, identify patterns, and check their conclusions. For Barfly, this reduces the manual effort of preparing interview material and gives the team more ways to explore the evidence.
The strategic drinks consultancy combines qualitative and quantitative research to advise drinks businesses. Its studies bring together trade and consumer perspectives across locations and languages. Preparing that material once meant paper trails, Post-it notes, and grids assembled by hand before the team could develop its client presentations.
DoReveal makes that preparation faster and brings the evidence into a format Barfly’s researchers already know, supporting the team’s established approach to analysis.
Analysis grids without the manual assembly
DoReveal assembles the analysis grids that Barfly previously built by hand. It organizes interview responses against the discussion guide, giving researchers a structured base for comparing what participants said about each topic.
Barfly can tag respondent types and locations, work with different discussion guides, and explore subgroups and themes. This helps the team examine differences within a study—for example, between trade and consumer perspectives—and brings extra dimensions to the analysis.
Barfly gains both time and a familiar format for working with the evidence. A grid provides a starting point across the research material; follow-up questions then help the team investigate further. Lizzie prefers this to relying entirely on chat, where the response depends on which questions a researcher thinks to ask.
The clearest time saving is in assembling the analysis grids. Overall project savings have not been quantified: the team continues to invest time in reviewing interviews and developing its recommendations.
“So that certainly speeds up a phase of analysis that we used to do a lot by hand.”
Another way to test the team’s thinking
DoReveal gives Barfly a point of reference during the working sessions where the team develops its findings. Researchers can take a conclusion they have reached together and check whether it comes through in the interview material.
They also use it to look for patterns they may have missed. This adds another perspective to the discussion and helps the team examine its own interpretations. Lizzie describes DoReveal as having ‘a seat at the table’: the researchers still watch the interviews and make the final decisions, with the platform supporting their thinking.
“So it definitely creates efficiencies, but we also use it to double-check conclusions that we feel that we've drawn as a team on the information”
Confidence built on work the team already trusted
Barfly compared DoReveal’s insights and grids with a report the team had already produced manually. Seeing similarities between the two helped build confidence that the platform could support the standard of work the researchers expected.
DoReveal presents the material in a format that fits Barfly’s research workflow, giving the team a familiar structure for assessing and working with the output.
For multilingual studies, Lizzie values the quality of the translation and the ability to supply brand names in advance. Human review remains part of Barfly’s process, while the platform helps prepare material the team can work with across languages.
From selected quotes to footage the producer can use
DoReveal moves Barfly’s video handoff forward: the producer receives selected footage to work with. Previously, researchers supplied a Word document of quotes, leaving the producer to locate the footage and assemble the film.
Now researchers can select a quote while reviewing an interview and add its clip to a longer cut. The assembly is exported directly to the producer for further editing. The researchers’ selections arrive as usable video, ready for the next stage of production.
Before
Selected quotes in a Word document → producer locates the footage and assembles the film.
With DoReveal
Selected clips assembled into a long cut → producer receives an export to continue editing.
The team also worked with DoReveal to improve the export. Foreign-language subtitles initially took up too much screen space; the DoReveal team helped resolve the layout issue, removing another correction from Barfly’s production process.
“they can now take the direct export from DoReveal and then they can use that in their video editing software.”
A team that helps make the platform fit
The DoReveal team’s willingness to work through Barfly’s requirements was an important reason for choosing the platform. That support helped turn specific needs, such as usable foreign-language subtitles, into improvements to the day-to-day workflow.
Lizzie recommends bringing real work and clear requirements to the evaluation. Barfly’s experience offers three practical ways to assess the value for your own team:
Evaluate with research you know
A completed study provides a reference for examining a tool’s outputs and investigating differences.
Examine how the evidence is organized
Test whether the structure supports comparisons across the respondents, topics, and locations your work requires.
Follow the output into the next task
A grid or video export earns its value through what researchers and producers can actually do with it.
Barfly uses different tools across its mix of projects. DoReveal brings together faster assembly of analysis grids, support for checking conclusions, and a team willing to adapt the platform to the business’s needs.
“the team was very open to working collaboratively to ensure that the setup of DoReveal really matched the needs that we had internally within the business”