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We ran the same research through Reveal and other popular tools. Then, we asked ChatGPT to compare the outputs-without knowing which tool produced which result. It was a blind taste test for qualitative research and Reveal naturally came out on top.

Core grid for analysis

Background

Study about COVID-19

This research was conducted to understand how healthcare workers experienced and responded to the dynamic nature of the COVID-19 pandemic. The study focused on exploring topics such as evolving workplace protocols (including PPE usage), emotional and psychological impacts, communication issues, and the influence of misinformation and structural shortcomings. Data was gathered from a diverse group of healthcare professionals, offering insights into both frontline experiences and broader organizational responses.

You can access the transcript files here. We welcome you conduct your own assessment.

Comparing Different Products

  • We uploaded transcripts from the same set of interviews into Reveal and two other comparable products. Then, we posed the same research questions to each platform (outlined below) to evaluate how effectively they generated insights.

Comparing the Three: A Blind Taste Test

We asked a neutral party-ChatGPT-to review the outputs from all three products. The product names (including Reveal) were removed, and the order was randomized to ensure objectivity.

What follows is ChatGPT's unaltered assessment and comparison of the outputs, including its overall rating.

Overall Strength
Product 1:
⭐⭐☆☆☆ (2/5)
Surface-level, useful for summaries only, minimal insight or depth.
Product 2 (Reveal):
⭐⭐⭐⭐⭐ (4.5/5)
Deep, participant-centered, critical, and analytically rich, though loosely organized.
Product 3:
⭐⭐⭐⭐☆ (3.5/5)
Solid structure and some analysis, but lacks the depth and critical perspective of R2.
Product 3:
⭐⭐⭐⭐☆ (4.3/5)
Broad, well-organized, and highly usable for both research and reporting, though less personal.
Scope
Product 1:
Very concise, focuses mainly on a few practical strategies without much context.
Product 2 (Reveal):
✅ Broad — Covers organizational, structural, and personal levels, including communication gaps and nursing home vulnerabilities.
Product 3:
Broader than R1 but more limited than R2 and R4. Focuses on frontline responses with some quotes.
Product 4:
✅ Broad — Covers PPE, decontamination, staffing, communication, lockdowns, high-risk settings, personal behavior, and policy learning.
Analytical Depth
Product 1:
Descriptive only, with no analysis.
Product 2 (Reveal):
✅ High — Explores evolution of protocols, staffing dilemmas, and reactive vs proactive measures.
Product 3:
Moderate — Some analysis, especially around communication and protocol evolution.
Product 4:
✅ High — Balances description with insights on effectiveness and adaptability.
Critical Perspective
Product 1:
Minimal — Little to no critical stance.
Product 2 (Reveal):
✅ Strong — Critiques organizational preparedness and communication breakdowns.
Product 3:
Moderate – critiques limited to organizational communication.
Product 4:
Moderate — Notes communication failures and the need for adaptability and better planning.
Voice of the Participant
Product 1:
Weak — Lacks individual voice or quotes.
Product 2 (Reveal):
✅ Strong — Participant reflections, experiences, and emotions are well-captured.
Product 3:
Moderate to Strong — Includes direct quotes and subjective perspective.
Product 4:
Moderate — Mostly synthesized, participant voice is somewhat diluted.
Cultural & Structural Analysis
Product 1:
Weak — No structural or cultural insight.
Product 2 (Reveal):
✅ Strong — Highlights structural issues like staffing shortages, communication hierarchies, and institutional limitations.
Product 3:
Moderate — Touches on organizational structure and information flow.
Product 4:
Moderate to Strong — Covers structural (firehouse shutdowns, nursing homes) and behavioral patterns.
Usefulness for In-depth Research
Product 1:
Low — Too superficial for research.
Product 2 (Reveal):
✅ High — Offers rich qualitative data, layered context, and institutional critique.
Product 3:
Moderate — Good supporting material, especially with direct quotes.
Product 4:
✅ High — Balanced, well-structured, touches many themes useful for broader research.
Novel Insights
Product 1:
Minimal — Mostly generic and well-known.
Product 2 (Reveal):
✅ Strong — Highlights shift in exposure protocols, nursing home vulnerability, and communication breakdowns.
Product 3:
Moderate — Quotes help bring some uniqueness.
Product 4:
Moderate — Synthesizes known strategies but also includes underexplored topics like nursing homes and adaptation.
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AI-Generated Synthesis by Each Product

Following is one of the outputs from the different products, that was used of comparisons.

Research Question:

What Strategies Were Effective In Mitigating The Spread Of COVID-19 In Different Communities?

Below are the observations generated by each product in response to this question:

Product 1 (5 Observations)

  • Some participants mentioned the use of PPE, including N95 masks, face masks, and one-piece suits, as an effective strategy to mitigate the spread of COVID-19.
  • Increased decontamination procedures for equipment and vehicles, such as trucks, were implemented to reduce the risk of transmission.
  • Regular email communications from higher-ups provided guidelines on handling patients and managing exposure, although verbal communication was lacking.
  • Early protocols included taking staff off the streets immediately upon exposure to COVID-19, although this strategy had to be adjusted due to its impact on staffing levels.

Reveal (10 Observations)

  • Early PPE and patient screening adjustments

    The participant describes how concern about COVID-19 increased among coworkers as the situation began to affect daily work life. This included increased PPE usage and patient screening, which became prominent with the onset of lockdowns and the arrival of acutely ill patients.

  • Decontamination and PPE shortages

    The participant highlights the organization's reactive measures due to underestimating the severity of COVID-19. These included struggles to obtain PPE and implementing decontamination procedures for trucks to mitigate the spread of the virus.

  • Initial exposure protocols for staff

    The participant recalls that the protocol for possible COVID-19 exposure initially involved removing exposed staff from duty. This strategy aimed to limit the spread but evolved over time as staffing challenges emerged.

  • Shift in exposure protocols over time

    The participant notes that protocols evolved to allow staff to work even if COVID-positive, indicating a shift in organizational response to manage staffing shortages while balancing mitigation efforts.

  • Firehouse decontamination and staffing reduction

    • Initially, the organization attempted to limit exposure by removing all staff from a firehouse if someone tested positive and thoroughly decontaminated the facilities. This response significantly reduced staffing levels, highlighting the challenges of balancing mitigation and operational needs.

  • Personal precautions during COVID-19

    The participant describes taking personal precautions during COVID-19, including limiting exposure, maintaining cleanliness, and adapting to circumstances as they developed. He did not feel the need to change his response in hindsight.

  • Communication gaps within the organization

    The participant highlights a communication gap within the organization, where lower-level staff were not kept informed through meetings. Information was relayed via regular emails, but there was a lack of direct verbal communication, which could have impacted mitigation strategies.

  • Nursing home vulnerability during COVID-19

    The participant describes frequent emergency calls to a nursing home in West Philly, highlighting the vulnerability of nursing homes due to close quarters and poor conditions. He was struck by the high frequency of cardiac arrests, emphasizing the need for targeted mitigation strategies in such settings.

  • Reactive organizational response to COVID-19

    The participant describes a lack of preparation time due to underestimating the severity of the situation, leading to reactive measures. This included struggles to obtain PPE and implementing decontamination procedures for trucks.

  • Organizational transparency and communication issues

    The participant wishes for greater transparency and better communication from the organization to field staff, acknowledging that this is a persistent issue not unique to COVID-19 or their workplace. Improved communication could enhance mitigation strategies.

Product 3 (4 Observations)

  • The research data highlights several strategies that were implemented to mitigate the spread of COVID-19, particularly in frontline work environments:

  • Use of Personal Protective Equipment (PPE):

    Organizations prioritized acquiring and using PPE such as N95 masks, face masks, and one-piece suits to reduce exposure risks. Antonio mentioned: ""We were trying to get PPE as we could. That was difficult for everybody. People were using N95s, we were using face masks. We were using like one piece suits to try and mitigate the possible spread of COVID.

  • Decontamination Procedures:

    Increased decontamination efforts for equipment and vehicles between uses were emphasized. Antonio noted: ""We were trying to heavily decon[taminate] trucks in between runs so.""

  • Protocols for Exposure Management:

    Early protocols included taking staff off duty immediately upon potential exposure to prevent further spread, though these protocols evolved over time due to staffing challenges.

  • Communication Challenges:

    While organizations sent regular emails about patient handling and exposure protocols, there was a lack of direct verbal communication with frontline workers. Antonio observed: ""The ultimate issue with that is the way my organization is structured. It doesn't really prioritize keeping the people on the lowest part of the totem pole in the loop... They were sending out regular emails in regards to how to deal with these patients, how to deal with the possible exposure and all those things.""

  • These measures reflect both proactive steps taken by organizations and areas where improvements could have been made, such as better communication with field staff.

Product 4 (9 Observations)

  • Personal Protective Equipment (PPE) Usage

    Paramedics and emergency workers increased the use of PPE such as N95 masks, face masks, and one-piece suits to reduce the risk of COVID-19 transmission during patient interactions. This was a key strategy as the pandemic escalated

  • Enhanced Decontamination Protocols

    Emergency services implemented rigorous cleaning and decontamination of vehicles and equipment between runs to prevent the spread of the virus.

  • Immediate Isolation and Staffing Adjustments

    Early in the pandemic, if a staff member was exposed to or tested positive for COVID-19, they were immediately removed from duty, and entire firehouses were decontaminated. This led to significant staffing shortages but was aimed at containing outbreaks.

  • Communication and Information Dissemination

    Information about protocols and updates was primarily shared through regular emails, though there was a noted lack of direct verbal communication between leadership and field staff.

  • Adaptation to Evolving Knowledge

    Medical practitioners had to remain flexible and adapt to rapidly changing information about symptoms, transmission, and best practices.

  • Community-Level Mitigation Lockdowns and Social Distancing

    Lockdowns were implemented, which disrupted daily life but were effective in reducing social contact and, by extension, the spread of the virus.

    .

  • Targeted Focus on High-Risk Settings

    Nursing homes were identified as high-risk environments for rapid disease spread due to close quarters and vulnerable populations. The frequency of emergency calls from these facilities highlighted the need for targeted interventions.

  • Personal Behavior Adjustments

    Individuals limited their social interactions, often only interacting with coworkers, and avoided unnecessary outings.

  • Challenges and Lessons Learned

    There was a desire for greater transparency and communication from organizational leadership, as well as recognition that preparedness and adaptability were crucial.

  • Summary of Effective Strategies

    Increased PPE and decontamination

    Immediate isolation of exposed staff

    Lockdowns and social distancing

    Focus on high-risk settings like nursing homes

    Adaptation to evolving information

    Limiting personal social interactions

    Need for improved communication and transparency

Try out Reveal

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Reveal's core capabilities include:

Support in-depth interviews and focus groups
Automatically redact sensitive data (e.g., PHI/PII)
Accurately synthesize research questions
Compare interviews and cohorts
Get high-quality transcriptions
Download audio/video clips
Generate reports with ease
Find key quotes instantly
AI-generate codebook
Test hypotheses

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